Atlas Analytics Platform
Client
Atlas Software
Year
2025
Scope
Web App · React · Data Visualization
60s
to first insight
+33%
trial conversion
4 mo
from kickoff to launch
The challenge
Atlas had powerful data infrastructure but a dashboard only engineers could love. Non-technical customers churned because they couldn't answer basic questions without writing queries. The goal was a self-serve experience that made the first insight appear within 60 seconds of signup.
The approach
I worked embedded with the product team for four months. We reframed the product around questions instead of charts — a library of one-click templates for the twenty questions customers actually ask. I designed the system in Figma and built the front end in React with a custom charting layer.
The outcome
Time-to-first-insight dropped from days to under a minute. Trial-to-paid conversion improved by a third, and the template library became the most-used feature in the product.