99
Lighthouse score
+92%
mobile conversion
2.1x
subscription revenue
The challenge
Kavo's roastery had a loyal local following but an online store that loaded slowly, looked dated and converted poorly on mobile — where 70% of their traffic came from. They needed a storefront as considered as their coffee.
The approach
I refreshed the visual identity around their existing logotype, then designed and built a new storefront on Next.js with a headless commerce backend. Every page ships as static HTML with images optimized automatically, so the site feels instant even on slow connections.
The outcome
Lighthouse performance went from 42 to 99. Mobile conversion nearly doubled, and the subscription product — previously buried three taps deep — now drives the majority of recurring revenue.