Alex Carter
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Case studies that actually get you hired

Clients skim. Lead with outcomes, then tell the story — not the other way around.

Hiring managers and founders don't read your process essay first. They look for proof.

Structure that works

  1. Result first — one line with a number (+38% conversion, 4.6★ rating).
  2. Challenge — what was broken, in plain language.
  3. Approach — what you did, without a design-jargon dump.
  4. Outcome — close the loop with the same metric.

What to cut

Screenshots of wireframes nobody asked for. Tools lists. "I used Figma and Miro." They assume you can open Figma.

Show judgment. Show taste. Show impact.

Folio template · $39

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